Tips and Tricks

The Complete SMS Marketing Software Guide

4 Mins read

Marketers have mastered using multiple platforms in giving their customers a great experience.

In this day and age, there are a lot of strategies that businesses use to connect to their target market – each has unique approaches, is used in various ways, and appeals to the market differently. But what’s important is to discover a channel that fits their audience best. Moreover, it is how they can leverage such a strategy to help them achieve their goal

SMS Marketing is a thriving communication channel that businesses can leverage today. According to Text Local, 48.7 million people preferred to receive text messages from companies in 2020, which is a 23% increase from 2016. Added to this, 52% of customers want texting as their main form of communication. These statistics display SMS marketing’s huge potential as an effective marketing and communication channel for businesses. However, it’s essential to find the right software that can cater to your needs and help you connect to your market. 

To help you get started on your journey, here is the complete SMS Marketing Software guide. 

What is an SMS Marketing Software?

SMS Marketing Software is a valuable tool that gets you started with texting as a form of marketing in a scalable way. It provides you with a platform where you can produce marketing campaigns seamlessly and automate their distribution. All of these can be done on any computer managed by you and your team so that customers and prospects can receive your text messages. However, this is only the tip of the iceberg. 

Finding the right SMS software that has all the features you need is important for the success of your strategy. Here are five components that your SMS software should have:

  1. Ease of Use 

Starting on a new journey using a new software can be hard so look for software that can help you have a smooth rollout. Make sure they can guide you at the beginning; from launching your program, to setting your goals, to ensuring that you understand every feature you’ll be using. It will also be great when they can provide growth tactics that fit your plans. 

SMS Marketing systems like ToroWave should be keen on helping you with the efficient use of the software. They should have live Q&A Coaching Calls to assist you with your SMS marketing needs. Make sure a team of experts is ready to answer your questions, whether it’s about the software, your SMS marketing strategy, or its execution. This is to ensure that every user is guaranteed to have a smooth and quality experience in using the software.

  1. Reliability 

In choosing an SMS marketing software, make sure to find one that has established its credibility in the industry. Don’t hesitate to compare brands, read reviews, and assess their services to find the best.

It assures you of the efficiency of their features and most importantly, the quality of work of the people behind it. Working with a trusted SMS software company can guarantee you quality assistance whenever you may need it – because they are going to ensure that you’ll have a great experience in using their product and that you can achieve your goals with it.

  1. Integration With Your Apps 

Businesses are using multiple platforms for their operations. Your new SMS software must have the ability to integrate your existing apps, either natively or through a connecting tool like Zapier. This is to ensure a smooth and automated workflow to save you time and extra effort on the areas covered. Doing this will not only save time, but it will make your entire stack of tech feel less cumbersome.

  1. Comprehensive Reports & Analytics 

Performance reports and analytics allow you to monitor your progress and decide on future actions. Choose the best SMS software that can provide detailed analytics in different areas. It can include reports on your team’s performance, the status of your marketing campaigns, and the volume of messages you’re sending and receiving. This is to ensure the overall performance of the team and the functionality of your SMS software. 

  1. Allows Feedback from Customers Fast

Customer reviews can be used to assess their satisfaction which can help businesses know what needs to be improved. But more than that, it can also be used to establish your company’s credibility and influence buying behaviors. 

In a study by Oberlo, 9 out of 10 consumers consult reviews before making a purchase. The trust and confidence of customers in others’ opinions are valuable in their sales journey. Hence, reviews should be collected and displayed on your website. 

However, the problem goes down to how you collect feedback. Providing your customers with the easiest form possible is important to ensure that they still have the energy to give you a review. Fortunately, ToroWave has a One-Click Review Process through SMS. This allows your website to get more reviews faster because your customers don’t have to switch tabs or pages. 

Grow Your Business with a Trusted SMS Software

An SMS Marketing software is all you need to start growing your business using text messages. There are many companies to choose from and they vary in features and price points. It is important to choose one that has the attributes that your company needs as it will determine the execution of your SMS marketing process. Start assessing your options, compare platforms, look into their features, and sign up for a demo. Use this guide and look into these five features to find the best SMS marketing software that can help your company grow.

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