SMS (short message service) or simply text messaging is still en vogue these days. A study from EZ Texting shows that 55% of people use native messenger on smartphones to send texts. Especially when the Internet connection is scarce, you can rely on the good ol’ texting as a means to communicate with anyone in real-time.
That even goes for businesses.
For marketers, SMS is one of the best ways to reach your audience. It’s quick, easy, and free. You can send text messages to your subscribers to promote your products, services, and events.
Plenty of third-party tools are available to help automate your messaging strategy. Our team at ToroWave can help you create campaigns using our two-way SMS messaging automation that converts and drive engagement.
In this article, we will share with you seven straightforward ideas for using SMS software as an effective marketing tool.
How can SMS Marketing Software help your business?
Many marketers are now leveraging the power of SMS as a form of communication with their customers. In a survey conducted by Attentive Mobile, it is found that 96% of marketers using text messages claimed to have enjoyed revenue growth from using bulk SMS messaging software.
This is because most consumers think businesses should contact them via SMS more often. In fact, 3 out of 4 consumers prefer receiving texts with special offers, and 29% of SMS marketing recipients click on links sent to them via SMS.
Whatever your type of business is, using bulk SMS messaging software is a surefire and cost-effective way to increase your close rate, set more appointments, and engage website visitors in real-time. Below are easy marketing ideas to maximize the potential of mass texting for business growth:
1. Welcome a New Subscriber
Say hi to your customers for the first time via bulk texting for business. Your welcome message should include all the same information as any other SMS marketing campaign, but it should also include your unique personality and tone. You can even include a personal message to your subscribers.
When creating your welcome message, consider what you value most about your brand and why your customers should choose you over your competitors.
2. Exclusive Discounts or Promotions
When creating an SMS marketing campaign, maintaining exclusivity is important. Let your customers know they will receive exclusive discounts, flash sale alerts, or first alerts on when popular items go on sale, etc.
If you run regular promotions, send those same offers via SMS messaging. Having a strong relationship with your customers should always be the goal.
3. Announce New Deals
Creative texts sent via two-way SMS software are an excellent way to generate buzz around your brand. There is no quicker way to tell them about your exclusive offers and deals than via text!
For instance, you want them to take advantage of a seasonal discount you’re offering by giving them codes that expire within a certain period. You can also have your customers earn points to incentivize their purchases or engagement with your brand.
Lastly, your SMS subscribers can get VIP, behind-the-scenes access to your milestones or any campaigns you might run.
4. Say Thank You for a Purchase
Every time a customer buys something from your online store. You should always offer a follow-up message. These messages can help increase sales, enhance customer loyalty, and provide valuable feedback. Messages can contain links to track orders, confirm shipping details, or ask customers if they need any additional assistance.
If you include a call-to-action (CTA) link, consider including an order confirmation, a customer survey, or a temporary discount.
5. Remind Your Customers of Abandoned Carts
Did you know that 69.57 % of all online shopping carts are abandoned?
Online shopping carts are often abandoned because consumers are distracted by other activities. A common solution to this problem is sending a text message to shoppers while browsing your site, encouraging them to finish their purchase.
You can also include a link to the shopping cart so they can easily get back to it if they change their mind.
6. Ask for Reviews
Asking for reviews via email is not the best and fastest way to convince your customers to give you feedback. Review links can get lost in email. Asking them in person immediately after their purchase is also not ideal as people can quickly forget.
You can instead text them to solicit their review. To make it easier for them, you can also include your review link that will redirect them to Google My Business reviews.
7. Launch New Products or Upcoming Events
If you are looking forward to launching new products or services or letting customers know about an upcoming event, texting is the quickest way.
There are many ways to approach this. You can send them texts that count down the days until go-time, inform them about event details like ticket sales or parking information, or give them alerts.
Double Your Conversions with the Best SMS Platform at Your Disposal
Toroware is the best texting service for businesses, guaranteeing seamless integration with your favorite applications. With Toroware, you can:
- Personalize your text messages with merge fields;
- Schedule your broadcast to go out at a later date and time, and;
- See how your text message blast performed with our stats.
Our AI-powered communication widget has all the necessary and cost-effective features you need in SMS Marketing Software. It brings texting, instant callback technology, automated text workflows, Google My Business Messaging, text broadcasts, and website leads into one platform.
Join thousands of other marketers and discover how they are growing their agency with ToroWave…and how you can too!