Tips and Tricks

Essential Tools To Hit The Ground Running For Your Marketing Agency

3 Mins read

The fact that you’re already prospecting for the next best business tools is telling us that you’re too deep in your business. But don’t worry, we’re here to help you out.

In fact, it’s good that you’re already thinking this through. Oddly enough, some businesses commit the foolish decision of starting a business without the proper tools in place (and we’re glad you’re not one of those). Especially now that software companies are taking more digitized approaches to their media plans, investing in digital infrastructure as you go is a good idea.

After all, all businesses have limited resources. Even our own minds can reach full capacity. So to avoid burnout, here’s a grocery list of the tools you need to shop for before fully committing:

Project Management Tools

The recent pandemic brought the importance of online efficiency to the surface. A lot of businesses scrambled to get their hands on the best project management tools in the market in the second quarter of 2020, coinciding with the rise of remote work. The demand is a manifestation that the likes of Asana, Trello,, ClickUp, and what have you are crucial when maintaining a digital workplace efficiently.

Recent updates in project management tools expanded most services from mere project tracking to team collaboration. For instance, some tools incorporate virtual coworking functions.

Through integrated live chat functions, members from outside a project may be invited into an internal conversation to trigger a collaboration. This cuts the need for separate instant messaging software and creates a more seamless approach to the process, as all communications are kept in one place.

Project management tools have also started giving more leeway for their users to customize workflows. In fact, some virtual remote office tools allow integrations with Agile, Scrum, Waterfall, Six Sigma, etc., so virtual teams can develop their own framework.

Website Builders

Company websites have become a necessity for businesses in this age. We even venture to say that launching an agency without an accessible URL is a big mistake. With prospective clients busy running their own dealings, how else can they have access to your portfolio or know more about your services?

Lucky for you, website hosting services are some of the cheapest tools you can get started with. Some even offer less than two dollars for a monthly subscription – you’re definitely not at a loss here! Just a tiny amount to pay to reach the right audience looking for your services.

You must first substantiate your priorities when picking the best website hosting provider. Ask yourself, “what is more important, having structured web page templates or working with more customizable formats?” “Does the host allow other back-end integrations?” “Will they also allow Multiple Add-on Domains?” among others. 

Once you pin down your preferences, the next best step is to proceed with your research. With a variety of options, we’re sure there will be a web hosting service best fit for your needs. Also, don’t forget to work within your budget.

SEO Management Software

A tough competition means investing in additional tools. Assuming you tapped the help of some SEO experts, all their efforts would sadly go to waste if no analytics were involved in your overall system. That said, SEO Management Tools are the way to go.

With the help of these nifty tools, your business can get insights into market trends and use this information to better strategize your website’s content. Soon enough, you’ll be ahead of your competitors in the search engine.

Some SEO Software also gives access to competitor reports and how they fare in the market, giving you more opportunities to leverage your content to be ahead of the curve. This will enable you to get more traction for your potential customers versus other agencies.

SMS And Email Management Software

Your hands will be full the moment you decide to start a business, so handling business communications will be a challenge. Good thing modern technology graced us with business-efficient tools to manage this better. Some are fed with default chatbot answers, but we say investing in tools offering more customization is better. After all, subjecting your potential clients to robotic chatbot responses will probably leave a bad taste in their mouths.

Trust us when we advise you to invest in top-notch SaaS programs best suited for your business. Of course, you would want to stick with your brand voice at the onset, so flexibility is one of the top elements you should consider. The SaaS tool Torowave, which allows business owners to craft better responses to their leads, is a front-runner for SMS software flexibility. It’s as if you’re the one replying in real time!

Torowave invested in top AI technology to give you the best automation for customer engagements.

You’ll never miss a valuable lead again, and you’ll still keep your customers engaged as you work your heart out on multiple other projects. Oh, and did we forget to tell you that it works across platforms? Seamlessly switch from PC communications to SMS Software integration without blinking an eye

Never Miss A Lead Again

We’d like to lift some of the stress a business startup brings. Give Torowave a chance to handle communications with your prospective clients so you can save time.

What’s better is that Torowave offers free trials so you can experience the convenience of efficient SMS Marketing Software. See if it helps, and sign up now!

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