It’s harder to reach out to customers today. The tough competition between businesses, multiple media used, and many distractions in between can affect your strategy. It’s becoming more challenging to relay your messages and build a strong relationship.
Back in the day, text messages were used for short-form communication through SMS or MMS. It was easy to punch in a few keys and hit send. Eventually, it has become a medium for business promotions. And as of today, it’s among the most efficient forms of marketing, surpassing emails.
The efficiency of SMS marketing is without the use of the right platform. An effective strategy should be smoothly executed using software loaded with essential features that match your business needs. To leverage the power of SMS Marketing, you need the top program to help you through it.
Is SMS Marketing Effective?
Phones are widely used today because of their versatility. But no matter the upgrade, it will always have its main feature– text messaging. On the business side, 63% of customer service teams use it to communicate with their customers. This is compared to 78% of customers reaching out to them using this channel. The high rates of use and efficiency of SMS for businesses display potential.
SMS Text Message Marketing is a marketing strategy that leverages the use of text messages for campaigns. In the digital age where the internet is commonly used, text messages still have a whopping 98% open rate, meaning customers recognize and open SMS faster than emails. Businesses have a higher chance to send out promotions easier with a higher guarantee than it will be read. When used right, it can help your business build stronger relationships and scale when used right.
What Makes A Great SMS Software?
Text message marketing is an attractive strategy because of its efficiency. The channel creates a more personal connection between you and your customers. But it will only be successful with careful planning, including choosing the best bulk SMS messaging software. Here’s what you need to look for;
- User-friendly and dependable – many SMS software is competing with new and enhanced features, but what’s important is its ability to serve its purpose with ease. It should back you up when you have concerns about its use, and ensure you’re all set before the implementation.
- Increase web traffic through communication and reviews – a text messaging software should have a two-way feature that lets you nurture relationships with customers. Along with this, it should also capture reviews to entice prospects and establish your credibility.
- Helps you stay connected – including your team members and customers. Your SMS software should help you get organized and save time by allowing team integration and easy data management for customer details.
ToroWave: The Top-notch SMS Marketing Software Program
In search of software that has it all? Look no further. Torowave is a powerful yet easy-to-use SMS marketing software program that aims to help your business scale by optimizing the potential of bulk message marketing.
Torowave is an efficient tool that can help you streamline your process and implement your marketing campaigns effortlessly. With the help of its primary and advanced features, it can indeed be a tool to scale your business with SMS marketing. Torowave can:
- Send out bulk texts and allow two-way messaging
- Schedule messages
- Automate responses
- Insert Emojis, GIFs, and a VCard
- Allow team collaboration in the inbox
- Organize keywords and contacts
- Gather reviews from your audience
- Integrate with your apps
- Send you data and reports on campaigns
A top-notch SMS software should be able to deliver the best service that would cater to your business needs. More than that, it should not be for big businesses only. And Torowave is here to prove that. Its features and available plans can help you start and scale, maximizing the potential of text message marketing.
Sign up for a quick demo when you’re ready to stay connected to your market and grow. Let’s discover the power of texts through the top SMS marketing software program.