The people have decided – customers prefer to use SMS for business communication. With around 83.72% of the world’s population owning smartphones, SMS marketing is truly a game-changer. It’s a powerful marketing tool, but it’s not easy to get exactly right. If you’re not already using text messaging to reach your audience, launching this channel should be one of your priorities.
The Average Open Rate For SMS Marketing Is 98%
Research shows that nine out of ten people open their text messages. In contrast, email marketing campaigns have an open rate of less than 20%.
The Click-Through Rate Is Over 19%
The average click-through rate on SMS marketing is about 19.3%. Studies also found that it helps when the audience receives offers. The click-through rate is almost 10% higher compared to messages informing them of new products, confirmation, feedback, and others.
The Average Response Rate Is 45%
According to marketing statistics, 45% of potential clients would respond or choose a product or brand after receiving an SMS.
Undoubtedly, statistics show that SMS marketing is a huge help to any business. Let’s dig into the benefits of SMS marketing when it comes to customer engagement:
There Is The Speed Of Contact
If you’re using software, you’ll find that bulk text messaging lets you send texts to customer groups immediately in scheduled batches for fast delivery. Through SMS, you can reach your customers in an instant as it is a direct and immediate channel.
You Can Learn More About Your Customers
With a high open rate, SMS is a great channel for businesses to get feedback from their customers. It could be in a survey form. Research shows that on average, 31% of consumers will respond to a survey via SMS.
You Can Increase Customer Engagement Through Personalized Content
Remember, the more personal the text message is, the better it is for customer engagement! It can be as simple as adding in a first name or greeting them on their birthdays. You can determine how and when your customers want to be contacted, and what types of messages they want to receive.
You Can Use Branded Short Links To Encourage Clicks
Short links for SMS are shortened URLs. Using short links can serve as a way to brand your text message. Doing this can make your message more unique and authentic. Using short links can also save valuable character space and improve tracking and analytics.
You Can Send Offers And Exclusive Deals
Increase both attention and retention by sending out offers and exclusive deals. Reach out to your customers by letting them know what your current promos are or offer them your featured products on sale.
Response Data Enables You To Track And Improve
Tracking your SMS campaign performance allows you to see what works, what doesn’t, and what more could be done. Knowing this crucial data helps you shape your SMS marketing strategy into something powerful.
Boost Your SMS Click-Through Rates
Capture more leads, drive more sales, and make results take off with Torowave. Torowave is a 2-way business texting platform wherein you and your clients can send and receive text messages with customers online or on your phone. We can help you capture more leads, get your messages seen, and connect with your customers. Ready to get your clients more results through texting? Check out ToroWave!