Tips and Tricks

5 of the Best Ways to Use SMS Marketing Software

3 Mins read

One of the most powerful, yet underutilized, communication tools in business is SMS marketing software.

But many leaders don’t know when and where they should be using text messaging for their businesses.

Should I text my clients? Should I text my prospects? Can I send mass SMS messages to a database?

Here are 5 of the best uses for SMS Marketing Software.

1. SMS Texting Widgets Capture More Website Traffic

One of the most frustrating things that can happen to a marketer or business owner is to drive a lot of traffic to your site, then none of it actually converts.

Quite often the trouble is that the visitors are not getting all of their questions answered by the website in order to give them enough motivation to commit to a call or a trial.

Installing a two-way SMS widget on your site will allow visitors to quickly ask a question, and get it answered right away. This starts a conversation with your sales team and the potential buyer, often resulting in a sale.

In fact, ToroWave user John Guild said: “Brilliant software. It creates one-to-one conversations that convert to closed sales.”

2. Capture More Google Reviews

Google reviews are hugely beneficial in 2 ways:

  • First, positive reviews show other potential customers that your product or service works and it makes people happy.
  • And second, more reviews show Google that your business is helpful, so it wants to show your company to more similar customers. So you get an SEO boost.

In fact Rocket Digital quotes a study that shows:

“…that 88% of consumers consult reviews before making a purchase, and yet another study indicated that 63% of consumers are more likely to make a purchase from a site that has customer reviews.”

So put together a plan to get reviews from your customers using SMS marketing software – you can text your best customers asking for them to leave a quick Google review for you.

Even easier, if you use ToroWave (a simple SMS software for business), it has a 1-Click Review process that automates the review gathering process and makes it as easy as possible for your customers to leave you great reviews, showing the world that you’re awesome!

3. Reach More of Your Database

Email open rates are down across the board, falling over 11% since 2018. And deliverability rates are dropping as well. More and more people delete emails before even reading them.

That’s a recipe for disaster for marketers.

But bulk SMS messaging software can save the day. Text messages come with an astounding 98% open rate, almost 5 times the amount of email open rates.

Sending helpful reminders or sales announcements to your list just got a whole lot easier (and more fun when it works!).

4. Increase Referrals

Believe it or not, there are other people and companies out there targeting your same market. And most of them don’t do what you do. 

These are natural partners, offering different services to the same customer. So nurture that relationship. Create new partnerships with simple two-way SMS messaging.

Then make it easy for your partners to refer their clients to you by giving them a business SMS number where they can easily reach your sales team.

If anyone sends a text to that number, your team will see it on their computer in their SMS messaging software dashboard, and they can quickly reply and start a conversation. Your new prospective customer sees it as a text on their phone.

There’s never been an easier way to drive more business your way than with SMS sending software.

5. Checkout Page SMS Widget

Your buyer went through your whole website, they like your product, they put it in their cart and get to the checkout page then– they abandon (NOOOOO!).

Many customers are in need of one last answer when they’re ready to checkout, or one last confirmation that this is the exact product for them.

Place a simple SMS text widget on the checkout page, and you’ll be shocked at how many of these customers who dropped off, now ask your team a simple question, get their answer, and check out. $$

Previously lost revenue is now found revenue, thanks to your SMS text messaging software.

And no more frustration at why not enough people are checking out.

So there you have it: 5 easy uses for SMS marketing software. Implement each of these and watch your revenue rise.

If you want to see how these work, you can schedule a demo of ToroWave to find out how simple it is to use, and how quickly you can start texting your customers and adding revenue to your pockets.

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